March 28, 2003
Contact: Rachel Pearlman earth2mars 212-545-8545 email@example.com
Justin Bolger, of the editorial company earth2mars (NY), has recently finished work with Mick Pateman and Rick Paynter of Digital Shooters on a project for Manhattan College. The job entailed a seven minute recruitment video which detailed all the opportunities Manhattan College has to offer. The film was sent to over 4,000 prospective college student nation wide and was such a hit that Manhattan College decided to use it as their official recruitment video, meaning millions more will see the video for years to come.
“Recruitment videos can be challenging because you want them to be informative while also being entertaining”, Pateman commented. Digital Shooters tackled this problem by using real Manhattan College students talking about their school. They believed that the natural enthusiasm of the students would add a sense of truth and excitement to what was being said. Justin Bolger commented that “the enthusiasm of the Manhattan College students made it easy to get excited about the project”.
The project was so successful that Manhattan College went back to Mick and Rick and asked them to create two thirty-second TV spots from the completed video. The spots followed the same theme and energy of the original. Currently the spots can be seen on regional TV.
For more information about the Manhattan College project, feel free to contact Mick Pateman and Rick Paynter at (212) 685-6584 or Justin Bolger at (212) 545-8545.
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