March 26, 2003
MCA-I Dallas Fort Worth Chapter and Industry Link DFW present
“How To Wear Your Business and Artist Hats At The Same Time”
WHEN: Saturday, May 3, 2003 in Dallas, Texas from 8:00a.m. to 5:00p.m.
WHAT: A full-day seminar with national and local industry experts.
WORKSHOP TOPICS PRESENTED BY PHIL STELLA:
(Phil Stella is sponsored in part by a generous grant from Media Communications Association-International)
*Power Self-Marketing for Visual Communicators
*Power Networking for Visual Communicators
*Visual Communicators as Problem-Solvers
*Marketing Your Shop In-House
WORKSHOP TOPICS BY DFW INDUSTRY EXPERTS:
*Website Design
*Interactive Distance Learning
*ABC’s of Streaming & Web Casting
*Understanding & Creating Motion Graphics
*Back-Office Biz 101 & Personal Investments
*Tips from Casting Directors and Talent Agents
*Resume Writing for the Video and Film Industry
*Festival Circuit.Why Enter and What It Can Do for You
*Life and Health Insurance & Equipment and Liability Insurance
*Basics of Screenwriting and How to Pitch & Market Your Screenplay
*Artistic Spirit.Keeping Your Creativity Alive & Why Are You in this Industry Anyway
*State of the Industry. Where It’s Going & How to Make a Difference in the Community
WHERE: Primedia Productions
www.primedia.com
4101 International Parkway, Carrollton, Texas 75007
972-309-4000
CONFERENCE HOTEL: Hilton Garden Inn
4090 Beltline Road, Addison, TX 75001
972-233-8000
$59/night weekend (Fri, Sat, Sun) Ask for the “Industry Link rate” or “Film Commission rate” when booking a room.
INDUSTRY LINK DFW MEMBERS: Dallas Film Commission, Dallas Producers Association, Dallas Screenwriters Association, Media Communications Association-International DFW, Texas Association of Film and Tape Professionals, Video Association of Dallas & Women in Film, Dallas
CONFERENCE RATES: ADVANCE REGISTRATION by April 25:
MEMBERS
$90 full day (includes lunch, snack and breakfast)
$45 one-half day (no lunch)
$20 one session, Phil Stella or workshop (no food)
DAY-OF REGISTRATION:
MEMBERS
$110 full day (includes lunch, snack and breakfast)
$55 one-half day (no lunch)
$25 one session, Phil Stella or workshop (no food)
ADVANCE REGISTRATION by April 25
NON-MEMBERS
$100 full day (includes lunch, snack and breakfast)
$50 one-half day (no lunch)
$25 one session, Phil Stella or workshop (no food)
DAY-OF REGISTRATION:
NON-MEMBERS
$120 full day (includes lunch, snack and breakfast)
$60 one-half day (no lunch)
$30 one session, Phil Stella or workshop (no food)
REGISTRATION (NOTE – Registration forms will be available online after March 31):
To register by mail print out online form and mail with check to:
Industry Link Registration, c/o Dan Foyt, 1101 Auburn, Arlington, TX 76012
(Make check payable to Media Communications Association-International)
To register online fill out online form and pay with credit card:
www.dfwmcai.org
Questions: Email registration@industry-link.com. Please put “May 3 Question” in the header of the email.
WORKSHOP DESCRIPTIONS:
PHIL STELLA:
Selected Workshops for In-House Corporate or Organizational Attendees
* Visual Communicators as Problem-Solvers.
This session encourages people in in-house video/media shops to think more like their internal customers and help them solve problems. It stresses being pro-active when interacting with senior decision makers, helping them identify communication-related problems where your media tools and expertise could solve these problems and focusing on cost-effective results and outcomes rather than glitz and glitter.
* Marketing Your Shop In-House
Aimed at people who manage in-house video/media facilities. It encourages them to become pro-active mission critical resources instead of just the “AV geeks”. It offers ten critical strategies to help effectively market those shops in-house, project a positive image for themselves and the value of what they do.
Selected Workshops for Independents, Production House & Vendor Attendees
* Power Networking For Visual Communicators
Aimed at in-house video/media staff, production houses, service/equipment providers and independents. Learn how to develop and enhance business relationships and maximize Power Networking as a strategy to help you do your jobs better, faster, cheaper, smarter; to find new or better jobs; and to market your services and those of your employers.
* Power Self-Marketing For Visual Communicators
This session focuses on how you can enhance your own positive image casting or that of your employers through simple, no cost and low time strategies: the Power of the Pen – writing articles in association and business publications, the Power of the Platform – delivering presentations and workshops and the Power of the Pro Bono – strategic volunteering and freebie projects.
PHIL STELLA is resource for business people who want to communicate with more power and success. He runs Effective Training and Communication, in Cleveland, Ohio, specializing in producing videos for training, employee communication and marketing and delivering workshops on a variety of communication skill topics. He has also written numerous articles in industry and association publications. Phil has delivered hundreds of workshops for clients and association groups around the country, including 10 MCA-I national conferences and a dozen chapter and regional events.
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